The deal builds on a global relationship that has already spanned more than 15 years in the USA and Mexico.

Under the agreement, GXO will develop and operate a new 20,000m² (c. 215,000ft²) greenfield logistics facility in Lavičky, near Brno in the Czech Republic. The site, which is expected to become operational in mid-2027, will serve nine countries across the region and employ around 80 people.

The facility will provide omnichannel distribution services, supporting both retail and e-commerce operations and handling a broad portfolio of L’Oréal products, including luxury, dermo-cosmetic, professional and consumer brands.

GXO said the agreement follows L’Oréal’s decision to outsource its logistics operations in the region as part of efforts to create a more agile, resilient and future-ready supply chain.

Miroslav Macíček, operations director for L’Oréal Czechia, Hungary and Slovakia, described the move as a “bold and carefully considered strategic decision”, adding that the company required “the scale, capacity and technology of a modern logistics hub” to support its next phase of growth and enhance customer experience.